Brand guide
Lowercase "adresko" in Unbounded SemiBold, with a sunny pin floating above the final "o" like a balloon. Favicon: the pin alone . Write "Adresko" in running text.
Colours
surface
#FFF8EC / #17142B
raised
#FFFFFF / #221E3D
ink
#1E1A3A / #FFF4E2
ink-muted
#5B5679 / #C2BCDD
mist
#F1E6D3 / #332D57
sunny
#FFC93C — primary buttons, ink text
coral
#FF6F59 — stickers, confetti (text: #B8381F)
mint
#3DD6A0 — available (text: #16704F)
plum
#6B4BD8 — illustration, footer; never buttons
danger
#C0282D — errors and taken only
Type
Unbounded — headings, prices, wordmark
Inter — body copy. Zażółć gęślą jaźń · Příliš žluťoučký kůň · Щастям б'єш
Style
14px corners, 2px ink outline, 4px hard offset shadow. Hover lifts, press squishes. Stickers tilt −3° to +3°.
Ježko the hedgehog
A round, slightly clumsy postman who delivers new web addresses. One Ježko per screen. Never in checkout totals or legal pages.
- waving
- searching
- dance
- lost
- sheepish
- sleeping
Voice
- Playful in headlines, buttons and empty states.
- Crystal clear on prices, VAT, renewals and legal. Never a joke near a number.
- Short, punchy sentences. "You" and "we".
- No fake urgency. No countdowns. No "only 2 left!".
- Example: "It's free! €11.90 a year, and still €11.90 next year."